Apple's video iPod needs your content

First it was music, then pictures and now video. Apple's latest iPod with video capabilities received a lot of fanfare in the last month. But it may be for the wrong reasons. Current conventional wisdom is that this Apple video iPod - however cool it is -- will one day be a big hit with mainstream America as long as Apple expands its selection of shows and movies. And, that can take time because copyrighted material requires Apple to strike licensing deals with major movie studios. But there's another type of content being generated out there. It's very mainstream and it doesn't require any licensing deals at all.

Watch TV piece that aired on MarketWatch Weekend on CBS

Comments

[CURT WILLIAMS]

great blog on apple & great job on FNC

[Mark Sigal]

Hi Bambi,

Interesting post, and to the extent that you have been tracking the whole "long tail" meme, a lot of what you are saying (i.e., niches and user generated content capturing a lot of the mindshare versus just pure mainstream "hits" driven video content) fits well within that bucket.

To the extent that you are interested in delving a bit deeper into the topic from the perspective of what "jobs" the video iPod generation hires this medium for, I have written a post called, "Short attention, short conversations and video clips."

Here's the URL: http://thenetworkgarden.blogs.com/weblog/2005/10/vsocial_video_c.html

Happy to discuss further via email if you'd like.

Mark

[gem-x]

this is the cutest blog I've ever seen..

[francesco]

hi bambi...i don't know how to explain how could i fall in love with ya...but it is...
obviously..it's a platonic love..but it's always a kind of attraction i have towards ya...
so that ..i'm sending you a kiss...from italy and hope to listen and read of ya..often and often...bye a kiss..fra