First it was music, then pictures and now video. Apple's latest iPod with video capabilities received a lot of fanfare in the last month. But it may be for the wrong reasons. Current conventional wisdom is that this Apple video iPod - however cool it is -- will one day be a big hit with mainstream America as long as Apple expands its selection of shows and movies. And, that can take time because copyrighted material requires Apple to strike licensing deals with major movie studios. But there's another type of content being generated out there. It's very mainstream and it doesn't require any licensing deals at all.