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Managing the mob

I moderated a panel for the Information Industry Summit Wednesday in New York called "My Media: The explosion of User-generated Journalism." Jeff Jarvis, a prolific and outspoken blogger was among the panelists. I guess that's redundant, most bloggers are outspoken. Jarvis has suggested that I'm myopic and blind to the possibilities of user-generated and audience-generated content. Actually, I'm not. As I've written in the past... "ultimately the viewers/readers in charge of finding and promoting the talent from within their own ranks - so they can distribute the content through their social networks, blogs and connected links on the Web." Additionally, I'm a blogger too. Much as Google has its labs, my blog is my lab. It's a way to understand what readers and viewers are interested in, and how they interact with one another. Most especially, I like to see if I can start a conversation, walk away, and see if my readers continue the discussion. They do. I've learned about readers. One recently told me to keep my personal ideologies to myself. That was odd. It's my blog, after all. What did I learn? I learned that the audience wants to be heard, wants to control, wants to have some sort of authority and influence, even if it means kicking a blogger off their own blog. The panel discussion didn't really help me to figure out how to control this mob, though. How do you manage, organize and measure what is relevant?

Read Net Sense - Google Poker - on MarketWatch.

How do you manage, organize and measure what is relevant from the disparate voices across the Web?


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