1) NBC has its own user-generated site called www.dotcomedy.com, where aspiring comedians can upload their own videos. But starting a video-sharing site isn't that easy. On Tuesday, NBC struck a marketing deal with YouTube to tap into the video-sharing site's booming and active community (YouTube had 20 mln unique visitors in May, according to Nielsen//NetRatings). The partnership will allow NBC to test video-sharing sites as a means to promote shows, and it will allow NBC to test user-generated participation in the promo-creation process. Still, new user-generated services continue to emerge, like Yahoo's user-generated video service. With more than 100 of such video-sharing sites cropping up, it's a wonder anyone bothers to launch another one. But Yahoo did. For more of what's behind Yahoo, read my commentary on MarketWatch, or visit my official MarketWatch blog.
Net Sense: Yahoo's openness
My official blog on MarketWatch
2) What are people watching on the Web? Are they watching amateur or home-grown video or big-media video? They're watching home-grown video. For more, read my Net Sense column on MarketWatch, or go to my offfical MarketWatch blog.
Net Sense: Your video vs. big media video
3) The trick to making sure that video ads won't be skipped over online is to make sure they're compelling enough to share. The way you can do that is to make the video provocative, if not nearly X-rated. A couple weekends ago, HuffingtonPost.com
started displaying video advertisements created by ad agency JWT for a
week-long pilot program. I won't be explicit about the various ads.
Suffice it to say that if you watch the one created for Scruffs
Hardwear, you'll know what I mean about video ads that have crossed the
line of appropriateness. Am I surprised? Actually, I'm no less surprised about salacious video ads on these emerging online publications than news
that a U.K. doctor is conducting an historic full-face transplant,
which will undoubtedly ignite a truculent ethical debate. I'm no less
surprised about such ads than I am about scientists attempting to write
a "code of ethics" for robots, for the anticipated day when robots are
not only smart, but possibly sexier than us humans. Read Australian News article.
I'm no less surprised about such ads because we live in a world where
we're always entering new frontiers, are in need of constant
stimulation, and the fact of the matter is that soft-porn ads already
exist in respectable magazines and television, say for example the
Carl's Jr. hamburger ad, starring Paris Hilton. Anything goes on the Internet when no one is really watching. For more, read my Net Sense column on MarketWatch, or visit my official MarketWatch blog. Read Net Sense: Video goes viral