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Zivity - You know it when you see it

Capturing the female body in an artistic form can be tricky. The subtlest of adjustments can move a piece from inspirational to offensive. The former attracts a female audience, the latter – more likely males. Zivity wants to attract both, raising questions as to whether men and women, when dealing with “art” that dallies in moral obscurity, really want the same thing.

Seems to me that there is a reason that men read Playboy, women read Cosmo, and men read Playgirl. Essentially, men tend to like photos that help them get right to point while women generally like photos to show them how to be beautiful. Plus, women like to spend a bit more time on the experience. Zivity may have its work cut out for itself trying to please both.

If Zivity slips to the wrong side of that fine line between smut and beauty, it risks losing the female audience. And, it'll be pretty obvious if it does slip. As Supreme Court justice Potter Stewart prophetically stated about obscenity vs. art “I know it when I see it.”

Zivity is a new experience oriented, subscription site for females to share risqué, provocative and sometimes nude photos. It’s attracted about 100 amateur female models, including Zivity’s founder Cyan Banister, as well as Bella Sioux and Doll (both can be seen in Zivity’s Vator profile). Many of the models bare it all, though Zivity keeps the ratio of nude to non-nude to 50%, said Cyan in her interview with me.

(Go to Vator.tv to read the entire piece.)



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