YouTube - the online-video sharing service that exploded in popularity after showcasing unlicensed NBC content - managed to ink a marketing deal with the network. As part of the deal, NBC will make a "small advertising buy" on YouTube's site. The deal runs for a season and includes a cross-marketing and a user-generated video component.
It's not surprising. YouTube, along with every other emerging video channel or video-sharing service, has been trying to strike such marketing deals with major studios. Guba.com signed with Warner Bros. earlier this week. (Watch my video with Guba.com founder and CEO in my earlier post.) But Google inked a deal with CBS earlier this year. And, that's not exactly working out so well. Who watches CBS shows on Google? That said, NBC is only putting promotions on YouTube, and not entire programs.
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Meanwhile, Guba.com also inked a deal with Warner Bros. earlier this week.