Digital video wars
AOL just bought startup Truveo, a video search company that I've written about a number of times. In my opinion, it's done a far better job finding and organizing video online. To be sure, the experience on Google Video is far superior since Google hosts the video and uses its own player. Truveo directs traffic to the owner of the content, which means your computer has to be compatible with multiple players. Truveo's initial role will be to crawl the Web for great video content that AOL's current search technology can't find. Truveo sold for less than $100 million, but more than the price that AOL paid for Weblogs, which was about $30 million.
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