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If MySpace had a search engine, wouldn't that ruffle the feathers at Google, MSN and Yahoo? It's a question worth contemplating at a time when the online search industry's Big Three are spending billions to supply better search results, and in the process get marketers to spend more ad bucks on those search pages. Additionally, paid search -- estimated to be a $7 billion market this year -- could be the No. 1 revenue source for MySpace. You can bet that MySpace, the leading social networking site on the Web, will be making inroads into search soon. Rupert Murdoch is no dummy. Why else would his News pend nearly $600 million on MySpace and not go after the most lucrative and biggest part of the online ad pie?

As I pointed out in a recent column, MySpace is a whole new distribution platform that is changing the face of the Net. In March, MySpace recorded 19.4 billion page views vs. 13.7 billion at Google, according to Nielsen/NetRatings.   With MySpace's traffic so significant, I had a hunch that major sites like Google and Yahoo might also receive a lot of benefit from that traffic. That hunch was right. Google received 8.2% of its traffic partly from its search tools that appear on pages within MySpace, making the social network the No. 1 source of traffic to Google, according to Bill Tancer of online research firm Hitwise, who retrieved the data for me.

Read Net Sense column on MarketWatch


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» MySpace's Search Opportunity from SortiPreneur
Bambi Francisco wrote a thoughtful column (and a blog post) on a very intriguing topic: Could (or, will) MySpace launch its own search tools to capitalize on the reported 8.2% search traffic it's pushing Google's way? She goes on to [Read More]

» Murdoch underpaid for MySpace from Shifting Gears
Google’s market cap is a hefty $111B today (it will probably be anywhere between $80B and $400B tomorrow). That means MySpace’s traffic could be worth as much as $9B to Google. [Read More]

» MySpace Advertising: All that is Old is New Again from Scotts Business Blog
Bambi Francisco, who's one of the better, (yes, just my opinion), net watchers/bloggers/writers out there did an article on MySpace and talked breifly about their opportunity to target ads by category. However, the thing is, like so much else I'm [Read More]


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