The Web 2.0 cost - less control

Facebook is going to open up to the masses. Some rabble-rouser Facebook members are upset. But Facebook has no choice.  Even though it has 9.5 million members, that pales in comparison to the 100-plus million members that News Corp's MySpace has.  But here's the silver lining... well sort of.

Facebook founder and  CEO Mark  Zuckerber is likely learning a lessson. And, other Internet startups can learn from him as well. In the Web 2.0 world, control has been shifted over to the audience, or "community." Web 2.0 companies enjoy the fruits of that community labor. Web 2.0 companies haven't paid for the content created either. 

But everything comes at a cost. And, the cost in the Web 2.0 world may be less control.

For my full column, blog, video commentary and interview with Zuckerberg, go to:
My blog on MarketWatch