Web 2.0

It's Web 2.0 week at the Palace Hotel in San Francisco. About 1,000 people were allowed to attend, after more than 6,000 requested an invitation. Attendance was up 25% from last year's gathering of 800 people. The number of sponsors doubled to 37 from 15 last year, and 14 in 2004, the year Web 2.0 debuted. The ad figures are confidential. All I got from Ben Stricker was that the conference producers have seen a "significant increase in advertising." Stricker is PR director at CMP Technology, the co-producer with O'Reilly Media of the Web 2.0 Summit. For more on the event, Read my MarketWatch blog