On Thursday, I went to the Plug and Play EXPO
and gave my own 2-minute elevator pitch. I was among three dozen other
entrepreneurs trying to capture the attention of a packed room, filled
with investors, service providers and fellow startup executives. It was
a fun experience for me, considering I'm at the helm of a site that's
essentially a repository of business pitches. If I couldn't get my
story down in two minutes, then how could I possibly expect others to
do so? Well, I did get my pitch down. And, throughout the day many
entrepreneurs were comfortable enough to do their own 2 to 3 minute
pitch for Vator.tv.
For self-serving reasons, one of my favorite pitches from the event came from QlipBoard.
This company allows you to create a slideshow, integrating video, audio
and screenshots. When Swamy Viswanathan, a co-founder and VP of
products, told me about his service, I said, "Well, if QlipBoard does
that, then show me how you can easily create a pitch for Vator.tv." Up
for the challenge, Swamy created his slideshow in less than five
minutes right in front of me. His slideshow is the highlighted video in
this post.
The Vator.tv team - including Meghan Evans,
Meliza Solan and Cyril Brignone - were at the event. We met a lot of
great entrepreneurs. Here are a few of them: Syed Azhar from Plug and PlayTechCenter
gave a pitch for IT and co-location services. Shobeir Shobeiri pitched Plug and Play's services, such as office space in SunnyVale. TWIKI.NET's
Rod Beckstrom, who also gave his two-minute presentation at the Plug
and Play event, gave Vator his pitch about his enterprise wiki
technology. Anand Jagannahan pitches Kriyari, a Web 2.0 online mall. Saied Nsbat pitches his keyboard for mobile devices. His company is called Exideas.
Sarah Burns gave her pitch for RELIEF International. Sushi Jha gave his pitch for Outerjoin, a game-changing marketing company. Mahesh Lalwani gave his pitch about Ccube. His Ccube profile on Vator showcases the Ccube widget. Dominique Piotet pitched Atelier, a consulting company.
Many
people have asked me about what makes a great ele-Vator pitch. I think
this is a question many people probably ask themselves. So, I decided
that it's probably best to post this in our newsroom for those
interested in knowing how to make the most compelling pitch.
Here are some really interesting pitches that showcase how you can leverage your pitch profile:
Shopit has a profile that includes a widget of a personal Shopit store. They're also very comprehensive.
See Shopit's Vator profile
DigitTVSoft
has a profile with embedded videos and about a dozen documents that
help give the audience a great view of the company.
See DigiTVSoft's Vator profile
Mobivideo has an amazingly entertaining video pitch that we highlighted this in our newsroom.
See Mobivideo's Vator profile
You
can be as creative as you want. We don't want you to feel confined to
what we want you to do. But what we typically tell people is:
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Be original
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Demonstrate your value proposition
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Make it fun and entertaining
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Explain the market size/opportunity
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Avoid interview style presentations (boring!)
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Tell us what keeps you up at night
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Why are you better than your rivals? (And don't say you don't have any!)
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What was the original need that sparked the idea for your start-up?
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How does your role as a start-up entrepreneur impact your life?
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What have you sacrificed for your start-up?
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What if it fails?