Pretty soon, video commenting will be a requisite feature on traditional media sites. And, Seesmic - in partnership with Disqus - hopes to be that underlying platform.
Seesmic,
a video Twitter with aspirations to be a 'worldwide talkshow in video,
and Disqus, a hoster and aggregator of comments across blogs, are
partnering in Seesmic's effort to be the video commenting platform
across publishing sites. Disqus, a two-person team co-founded by Daniel Ha
last year, hosts comments for 13,000 blogs, including my personal
Bambi.blogs, as of yesterday. (Thanks Daniel for helping set that up on
TypePad).
It's a good partnership as Seesmic, which has $6 million in funding from some high-profile angels, like Ron Conway, seeks to ramp up its user base, which now stands at 15,000. As Seesmic CEO and founder Loic Le Meur
will tell you himself, at this point, it's all about getting users,
users, users! He's determined to reach 1 million, though he won't
commit to a date he thinks he'll reach that milestone. (Watch Loic's
Seesmic pitch in this video.)
Given that the site is
invite-only, once he opens it up officially in mid-June, I'm sure the
adoption rate will accelerate, especially with partners like Disqus. By
partnering with Disqus, all of Disqus members will automatically be
part of Seesmic. That could be 100,000 new users immediately. Daniel
says that he has an active commentator base of 100,000. An active user
is someone who comments in the past seven days. Moreover, Disqus'
approach to getting new users is pretty clever. Partner with the most
active blogs that generate dialogue and claim users commenting as your
own.
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